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Marketplace Enablement Services

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MARKETPLACE ENABLEMENT SERVICES FOR SUSTAINED SCALABLE GROWTH

The Online Marketplace model is Ecommerce 3.0 as proven by Ecommerce giants like Amazon, Walmart, and Alibaba. By offering a curated selection of third-party products and services alongside the site operator’s first-party products and services, the consumer is presented with an endless aisle of options, while the site operator benefits from learning more about their customers, and ultimately selling more. The possibilities of the online marketplace model are endless for B2C, B2B, and B2B2C selling scenarios.

McFadyen Digital partners with Mirakl, the only true Enterprise-grade online marketplace platform. Mirakl seamlessly integrates with most major Ecommerce platforms such as Magento Commerce, Oracle Commerce Cloud, and SAP Commerce Cloud to handle all marketplace functionality on the seller, customer, and site operator sides of the equation. As Mirakl’s 2018 SI Partner of the Year, our marketplace team knows this platform and continues to work closely with the Mirakl team as the platform constantly iterates it’s capabilities.

 

In addition to the technology, the McFadyen marketplace experts have experience with initial strategic planning, the onboarding of sellers and products, the go-live promotion, and the ongoing operations of your new marketplace.

MIRAKL MARKETPLACE IMPLEMENTATION

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Mirakl Marketplaces are simply the fastest and most efficient way to add powerful marketplace functionality to any existing digital commerce platform. Our Mirakl Marketplace Accelerator Program ensures fast time-to-market while lowering the risk and maximizing your chances for marketplace success. As Mirakl’s reigning System Implementation Partner of the Year, we’re confident that we can help make your marketplace a success!

MARKETPLACE BUSINESS ENABLEMENT SERVICES

Starting and expanding a successful marketplace takes deliberate strategic planning, the right sellers onboarded, and well defined operational processes. McFadyen has over 11 years of Marketplace experience, creating some of the earliest, most innovative marketplaces for consumer businesses and for military procurement. As such, we can help with everything from marketplace strategy, to seller onboarding, to operational augmentation.

MARKETPLACE MARKETING SERVICES

When launching a new marketplace, whether a net-new property or an augmentation of an existing online store, you need to spread the word, recruit the right sellers, and drive buyer traffic. McFadyen’s digital marketing practice specializes in helping you find the right sellers to offer products on your marketplace, and execute multi-channel marketing campaigns to promote your launch and ensure ongoing success.